15 Classic Marketing Fails

Most of the team here at E3 Image Group is obsessed with the Tosh.O show.  Detailing epic fails someone captured on video.  So, in the spirit of good fun and smh at how some companies approve things for the masses. Today’s categories: Genius or Fail? When marketing fails are so horrible, you wonder if marketers did it on purpose. And if they did, does the phrase “Any publicity is good publicity” really ring true? Grammar & Spelling Fails. I am no Grammar Nazi, but when something is representing your brand or marketing your product, please, please remember to double check your work. Ad Placement Fails: When one ad meets another and causes chaos. When Marketers pay good money and then editors screw it up. Miscellaneous Marketing Fails: These can’t be categorized – except maybe with the word WRONG. Genius or Fail? She takes a what, where? These marketers clearly did this on purpose....

Read More

Why today’s customer does not want to listen to a print sales pitch

I am a dinosaur I used to work as a professional marketing communication tasked with buying print. My full-time role was to deal with the print supply chain. But now there is no call for people like me. The role of the print buyer is extinct. Whenever I run a sales meeting or workshops I ask if anyone still deals with full-time print buyers. It is extremely rare that anyone raises their hand at this point. Few companies even deal with professional procurement people. These days, the purchase of print has been passed down the line. What are today’s print buyer like? I have been told that the average buyer is female, between 25 and 35 and the member of a marketing team. I am sure that many of your buyers are quite different from this. But I am also pretty sure that many of them may exhibit some of...

Read More

Reality Sucks: It’s Hard to Be Green Even When Your Product Is Biodegradble

On average, my malti-doodle, Uma Thurman uses two doggy bags a day. As part of my resolution to be more eco-friendly in 2012, I decided to use biodegradable dog poo bags. It makes me feel like I'm doing my part for the environment in a very intentional way. And it reminds me daily of the need to be a good environmental citizen. Not only are the bags biodegradable but the dispenser was made from biodegradable alternative plastic. All great. The only problem is the "clam" packaging. It's very non-biodegradable. Whatsup with that?   According to Lewis Hamowy of Greenberry Eco Industries  trying to create eco-friendly packaging is a lot harder than creating eco-friendly products. Hamowy says while he hates the "clams", (those ridiculous plastic packaging nightmares that require either really good scissors or a paper cutter to open) there really isn't an alternative out there, at...

Read More

The Difference Between Content Marketing and Social Media

One is your heart and soul. The other is you waving your hands, tapping your feet and nodding your head to express your heart and soul. Do you know which is which, and why? Do you know why the latter without the former is meaningless?  I’m going to tell you why. In the process, I’m probably going to be telling you why you’ve been wasting your time with social media. Up until now. There is a way you can make all the time you put into social media well worth the effort. You may think you’re already do this. Mostly, you aren’t. And that’s why I recently exhorted folks in the social benefit sector to make this the year of content marketing. I know, I know. It’s one of those buzz words you keep hearing about. It’s a meme du jour. But it’s not nonsense. There’s a reason things...

Read More
Fill out the form below to receive your
FREE e3 Image Group Brochure!
Thank You. You may now download your new pdf brochure.