What the Heck is Brandwidth?

Rob Evans, Founder of e3 image group     Keeping a company’s image fresh, consistent and targeted is the basic elements to any successful brand. E3 image group adopted the term “Brandwidth,” and has become the slogan in our goal with each client. But what the heck is Brandwidth? Simply put, Brandwidth is the blend of a company’s brand and the bandwidth needed to effectively reach a specific target. The first step in creating Brandwidth is realizing that you need to tell a unique story. When people relate to a company’s story the commerce will surely follow.  Any successful brand inevitably starts with a strong personal connection.   In fact, the future of branding relies much more on personal connections. Financial professionals typically speak about the market share of a company, while leaving out the strength of a brand. A company’s image is really more about mindshare — getting inside the minds...

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