Please Unsubscribe Me: How Many Emails Are Too Many?

“Unsubscribe here” is probably the only CTA you are betting against your subscribers to click on. This CTA link is what every marketer’s nightmares are made of (including mine). Imagine you just paid over $300 to capture a super targeted lead through your paid campaigns, only to have that person opt-out after receiving your first couple of emails. CRAP!@!?E!%&! There are a number of reasons that might lead to someone clicking on the dreaded “Unsubscribe” link. Your email content might be boring, generic, un-personalized, or not optimized for mobile, to name a few. According to data from Chadwick Martin Bailey, however, the number one reason why people unsubscribe from an email list is over-communication—specifically, receiving more emails than they signed up for. So… how many emails are “too many”? Email send frequency is a juggling act that requires a delicate balance. Send too few emails and you risk leaving money on...