Branded Content: The Importance of Sustaining Your Voice

Thumb through your high school yearbook and the most consistent message you're likely to see is scribbled in the margins is, "Don't Change." Throughout our lives, we are reminded to "Be true to ourselves," "Don't forget where we came from," and to just "Be ourselves." Smash cut to freshman year of college. You've grown a beard, denounced your hometown, and written off 99% of your high school friends.     Change is a part of life--people are dynamic by nature. We evolve, for better or worse. The very idea of change often serves as the barometer for how far we've strayed from that high school self we remember, but no longer clearly identify with. No matter how far we stray from that bygone persona, we rarely leave behind many of the natural tendencies that define who we are. The punk rock hair you sported for your Sweet 16 has...

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How to Grow Your Email List with Social Media

In our opinion growing your email list is the most important function of your website. By building your list and consistently connecting with your subscribers, you’ll increase your leads and sales. Using social media to develop leads can be challenging. One of the complaints I often hear is, “I haven’t gotten any leads I can directly trace back to social media”. (That’s not true for me!) But for many, social media is used to create brand recognition. You’ve already spent the time and energy on your social media accounts. Now how do you make the work you’ve done building your community work in your favor? How can you turn your social networks into lead generating machines? Use social media to build your email list! I don’t just mean slap a subscription form up on your Facebook page, cross your fingers, hope someone actually goes to your page, then...

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Where Does Social Media Fit Into Your Business Plan?

Where Does Social Media Fit Into Your Business Plan?   What originally started as college kids on Facebook has now grown up. At first it was simply updates and gossip about who is a couple and who’s not. Then came Twitter, and now Google+. LinkedIn, which started years earlier, was there too. Somewhere along the way all of these platforms became simply known as social media. And, now almost every business in the world is either participating, thinking about participating, or explaining to itself why not. And it’s time to relate that back to your basic business planning.   So the real question is actually three questions:     How does your social media strategy fit into business strategy?   Like all elements of strategy, your social media has to address needs and goals. Are you looking at it to affect marketing, sales, customer service, or something else? You need to think this...

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