Branded Content: The Importance of Sustaining Your Voice
Thumb through your high school yearbook and the most consistent message you're likely to see is scribbled in the margins is, "Don't Change." Throughout our lives, we are reminded to "Be true to ourselves," "Don't forget where we came from," and to just "Be ourselves." Smash cut to freshman year of college. You've grown a beard, denounced your hometown, and written off 99% of your high school friends. Change is a part of life--people are dynamic by nature. We evolve, for better or worse. The very idea of change often serves as the barometer for how far we've strayed from that high school self we remember, but no longer clearly identify with. No matter how far we stray from that bygone persona, we rarely leave behind many of the natural tendencies that define who we are. The punk rock hair you sported for your Sweet 16 has...
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