How to Grow Your Email List with Social Media

In our opinion growing your email list is the most important function of your website. By building your list and consistently connecting with your subscribers, you’ll increase your leads and sales. Using social media to develop leads can be challenging. One of the complaints I often hear is, “I haven’t gotten any leads I can directly trace back to social media”. (That’s not true for me!) But for many, social media is used to create brand recognition. You’ve already spent the time and energy on your social media accounts. Now how do you make the work you’ve done building your community work in your favor? How can you turn your social networks into lead generating machines? Use social media to build your email list! I don’t just mean slap a subscription form up on your Facebook page, cross your fingers, hope someone actually goes to your page, then...

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The Most and Least Liked Industries in America

 The computer industry is the most liked business sector by Americans, according to a recent report from Gallup. The report was based on data from a Gallup poll conducted in August 2015 of a random sample 1,011 adults from all 50 US states and the District of Columbia. Some 69% of respondents say have a positive view of the computer industry, and only 10% say they have a negative view. Other industries with high net scores (positive rating minus negative) are the restaurant, Internet, grocery, farming, travel, accounting, and retail sectors. The federal government is the least liked sector (-29 net score), and the oil and gas industry is the second least liked (-13).Despite its low rating, consumers' view of the oil and gas industry has actually improved markedly over the past few years; in 2012 only 22% said they had a positive view of the industry, compared with...

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Increasing Your Brandwidth

e3 Image Group: Your most important partner Founded in 2009, E3 Image Group is where local companies and manufacturing firms come together to embrace their marketing and media initiatives. Our clients are passionate about making an impact and becoming the best in their market.  Anyone, and any company who has the ideas, innovation, and the ability to make an impact are welcome to the table. The E3 Image Group staff is our client’s most important partner. E3 Image Group’s account managers, packaging consultants, designers and marketing professionals work as a team to ensure that your firm produces the most efficient and cost effective brand initiatives necessary to ensure optimal ROI. E3 Image Group creates impactful designs, provides full turnkey packaging solutions, uses unmatched progressive printing platforms, and an outcome-based marketing approach to give your firm the desired results. These capabilities drive our clients individual brands.  Additional services include emergency...

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Print Marketing still has Key advantages

Tips for advertising with Print. Put down your phones, stop tweeting and sharing for a moment, and let us talk about traditional marketing. Print marketing may have taken a hit with all the advancements of smart phones, tablets, and the internet, but it has proven through the years that it is still effective and continuously relevant. Even now, millions of postcards, flyers, business cards, are still in circulation all over the world and bringing business to mega corporations and small businesses alike, and it doesn’t take much to realize that print is still a very valuable marketing tool. All you need is an understanding of how modern marketing operates as well as a few simple tips. Know all your options. Take out a pen and piece of paper and try to list down all of the different printed materials that you know of. Billboards, newspapers, posters, inserts, magazine,...

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Lovable Minions influence new Color

E3 Image Group would like to share with you the new 'Minion Yellow' influenced by the adorable Despicable Me characters.  These little critters have greatly influenced so many sectors.  Now, they have influenced a new color introduced by PANTONE. We would like to hear from you.  Share your thoughts: http://designtaxi.com/news/374642/PANTONE-Introduces-Minion-Yellow-Their-First-New-Color-In-Three-Years/...

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15 Classic Marketing Fails

Most of the team here at E3 Image Group is obsessed with the Tosh.O show.  Detailing epic fails someone captured on video.  So, in the spirit of good fun and smh at how some companies approve things for the masses. Today’s categories: Genius or Fail? When marketing fails are so horrible, you wonder if marketers did it on purpose. And if they did, does the phrase “Any publicity is good publicity” really ring true? Grammar & Spelling Fails. I am no Grammar Nazi, but when something is representing your brand or marketing your product, please, please remember to double check your work. Ad Placement Fails: When one ad meets another and causes chaos. When Marketers pay good money and then editors screw it up. Miscellaneous Marketing Fails: These can’t be categorized – except maybe with the word WRONG. Genius or Fail? She takes a what, where? These marketers clearly did this on purpose....

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Top Reasons to Align with the Right Marketing Partner

With the rapid pace and competitive nature of today's work place it's important to align your business needs with the right partners. The goal is a synergy within your companies branding or "brandwidth" as we declare. Experiencing the headaches of dealing with multiple vendors seems to be an evolving process that ends up costing companies needlessly to get the perfect continuity that represents your company. Let E3 Image group take a proactive approach to reaching your marketing goals. With that being said here are the top 4 reasons - in no particular order - that E3 Image Group is the right Business Partner to align your company with. #1 Marketing E3 takes an outcome-based approach to your needs by working back from the results you desire. We group our capabilities around areas of expertise that help you reach very specific goals. #2 Design For over 6 years our firm has developed...

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Introducing 24-Hour Emergency Design!

E3 Image Group has been providing award winning creative design within Southern California since 2009.  We understand the time and resources involved in simply . E3 continues to expand it's brandwidth and value-added services within the creative design field.  So, with an overwhelming request we are excited to launch our new E3 Image Group Express design services. Are you tasked with updating the companies current marketing collateral, but don't have the time or resources to complete within the needed time frame?  Let E3 Image Group ensure all marketing collateral remains in line with your premium brand image without the overpriced cost of the top creative design firms. Contact one of our account managers to learn more @ 949-429-4488....

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Clients from Hell

As I continue to run this small, but nation-wide, marketing firm we get to experience all sorts of client mishaps. We find constant humor in the fact that many companies haven't updated their marketing since Reagan was fighting the cold war, and come to us to help bring in younger consumers, since their current customers tend to be retirees. After going through six weeks of writing drafts, making edits, and getting approvals, we were finally ready to start posting - only two weeks behind schedule. A few days after we started posting content to their channels, we get a frantic phone call: Client: All of the Facebook posts you’ve made need to be deleted, immediately. Me: OK, we’ll pull everything down now. What seems to be the problem? We thought everything had been approved. Client: Yes, but we decided that the messaging was too off-brand. It sounds too “young,”...

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Local Marketing: Is that really needed?

My usual bottom line is the bottom line; if we’re doing something that isn’t helping our business, then we shouldn’t be doing it.  This is sort of a digression from the way I live my life, in that if I’m doing something that isn’t helping my walk with God, then I shouldn’t be doing it.  But let’s not digress… There are many reasons for a website. Perhaps you want to use it as a reference; maybe you’re a local event planner and you promote in-person at events, gatherings, etc., and do direct mailings to businesses and private parties interested in your services.  You need a place to refer those prospects for more information, pictures of your work, pricing, etc.  And a phone number.  You don’t need e-commerce, you don’t need a 5,000 page website pulling in content from the world about “event planning.”  Your focus is your...

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