Print Marketing still has Key advantages

Tips for advertising with Print. Put down your phones, stop tweeting and sharing for a moment, and let us talk about traditional marketing. Print marketing may have taken a hit with all the advancements of smart phones, tablets, and the internet, but it has proven through the years that it is still effective and continuously relevant. Even now, millions of postcards, flyers, business cards, are still in circulation all over the world and bringing business to mega corporations and small businesses alike, and it doesn’t take much to realize that print is still a very valuable marketing tool. All you need is an understanding of how modern marketing operates as well as a few simple tips. Know all your options. Take out a pen and piece of paper and try to list down all of the different printed materials that you know of. Billboards, newspapers, posters, inserts, magazine,...

Read More

15 Classic Marketing Fails

Most of the team here at E3 Image Group is obsessed with the Tosh.O show.  Detailing epic fails someone captured on video.  So, in the spirit of good fun and smh at how some companies approve things for the masses. Today’s categories: Genius or Fail? When marketing fails are so horrible, you wonder if marketers did it on purpose. And if they did, does the phrase “Any publicity is good publicity” really ring true? Grammar & Spelling Fails. I am no Grammar Nazi, but when something is representing your brand or marketing your product, please, please remember to double check your work. Ad Placement Fails: When one ad meets another and causes chaos. When Marketers pay good money and then editors screw it up. Miscellaneous Marketing Fails: These can’t be categorized – except maybe with the word WRONG. Genius or Fail? She takes a what, where? These marketers clearly did this on purpose....

Read More

Why today’s customer does not want to listen to a print sales pitch

I am a dinosaur I used to work as a professional marketing communication tasked with buying print. My full-time role was to deal with the print supply chain. But now there is no call for people like me. The role of the print buyer is extinct. Whenever I run a sales meeting or workshops I ask if anyone still deals with full-time print buyers. It is extremely rare that anyone raises their hand at this point. Few companies even deal with professional procurement people. These days, the purchase of print has been passed down the line. What are today’s print buyer like? I have been told that the average buyer is female, between 25 and 35 and the member of a marketing team. I am sure that many of your buyers are quite different from this. But I am also pretty sure that many of them may exhibit some of...

Read More

Top Reasons to Align with the Right Marketing Partner

With the rapid pace and competitive nature of today's work place it's important to align your business needs with the right partners. The goal is a synergy within your companies branding or "brandwidth" as we declare. Experiencing the headaches of dealing with multiple vendors seems to be an evolving process that ends up costing companies needlessly to get the perfect continuity that represents your company. Let E3 Image group take a proactive approach to reaching your marketing goals. With that being said here are the top 4 reasons - in no particular order - that E3 Image Group is the right Business Partner to align your company with. #1 Marketing E3 takes an outcome-based approach to your needs by working back from the results you desire. We group our capabilities around areas of expertise that help you reach very specific goals. #2 Design For over 6 years our firm has developed...

Read More

Introducing 24-Hour Emergency Design!

E3 Image Group has been providing award winning creative design within Southern California since 2009.  We understand the time and resources involved in simply . E3 continues to expand it's brandwidth and value-added services within the creative design field.  So, with an overwhelming request we are excited to launch our new E3 Image Group Express design services. Are you tasked with updating the companies current marketing collateral, but don't have the time or resources to complete within the needed time frame?  Let E3 Image Group ensure all marketing collateral remains in line with your premium brand image without the overpriced cost of the top creative design firms. Contact one of our account managers to learn more @ 949-429-4488....

Read More

Your Company Culture: Why it is Important & How You Can IMPROVE IT

If you asked your employees right now what it’s like to work at your company each day, how would they respond? Do they feel like they work in an environment that supports their goals and ideas? Are they provided the appropriate resources to excel at their jobs? How would they rate their managers? You may wonder why company culture is so important. Only three out of ten U.S. workers are involved in and enthusiastic about their workplace, according to Gallup’s 2013 State of the American Workplace report. That means that 70% of workers are not fully engaged in their workplace. This lack of commitment leads to decreased productivity and lower overall profits. If this is a reality check for your company, take a moment now to get an honest look at your organizational culture. If you haven’t tried the new Culture Audit Tool, it’s a free member...

Read More
Fill out the form below to receive your
FREE e3 Image Group Brochure!
Thank You. You may now download your new pdf brochure.