How to Grow Your Email List with Social Media

In our opinion growing your email list is the most important function of your website. By building your list and consistently connecting with your subscribers, you’ll increase your leads and sales. Using social media to develop leads can be challenging. One of the complaints I often hear is, “I haven’t gotten any leads I can directly trace back to social media”. (That’s not true for me!) But for many, social media is used to create brand recognition. You’ve already spent the time and energy on your social media accounts. Now how do you make the work you’ve done building your community work in your favor? How can you turn your social networks into lead generating machines? Use social media to build your email list! I don’t just mean slap a subscription form up on your Facebook page, cross your fingers, hope someone actually goes to your page, then...

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Life Cycle Assessment in Retail Packaging

  The common assertion is that 80-90% of products fail is an “urban legend.”  The empirical literature does not support this popular belief.   No matter how many times it is asserted or how many people believe it, the idea that 80% of products fail is as common as it is wrong.  The actual product failure rate is around 40%.   The development of new products in American can be described by two different approaches:   The operations approach. The operations approach is based on internal controls and an internal perspective. Some of these approaches are based on the methods of Lean Manufacturing where the emphasis is on core team design; project planning, specifications, prototyping, performance control and things that can be managed inside the factory.   The marketing approach. The marketing approach is focused more on the external influences of new product development such as customer needs, the market, competition,...

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Expanding Your Reach Online

Social media marketing is simple in one sense. Create content that adds value and then pop it out to as many people’s eyeballs as possible.That’s reach! If you do it well then the crowd shares and it travels around the world at the speed of a click. Get lucky and it goes viral and those thousands turn into millions. If you’re an avid user of social media platforms you already get it. So I’m not going to go down that road and lecture. But if you’re not getting the results you’re looking for, here are some tips and tricks that can improve your social media reach.   Share useful content Probably the simplest and most basic step – but definitely one that you can’t escape – is the need to share useful content. If you want to expand your social media reach you have to be writing and sharing great...

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Print Marketing still has Key advantages

Tips for advertising with Print. Put down your phones, stop tweeting and sharing for a moment, and let us talk about traditional marketing. Print marketing may have taken a hit with all the advancements of smart phones, tablets, and the internet, but it has proven through the years that it is still effective and continuously relevant. Even now, millions of postcards, flyers, business cards, are still in circulation all over the world and bringing business to mega corporations and small businesses alike, and it doesn’t take much to realize that print is still a very valuable marketing tool. All you need is an understanding of how modern marketing operates as well as a few simple tips. Know all your options. Take out a pen and piece of paper and try to list down all of the different printed materials that you know of. Billboards, newspapers, posters, inserts, magazine,...

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15 Classic Marketing Fails

Most of the team here at E3 Image Group is obsessed with the Tosh.O show.  Detailing epic fails someone captured on video.  So, in the spirit of good fun and smh at how some companies approve things for the masses. Today’s categories: Genius or Fail? When marketing fails are so horrible, you wonder if marketers did it on purpose. And if they did, does the phrase “Any publicity is good publicity” really ring true? Grammar & Spelling Fails. I am no Grammar Nazi, but when something is representing your brand or marketing your product, please, please remember to double check your work. Ad Placement Fails: When one ad meets another and causes chaos. When Marketers pay good money and then editors screw it up. Miscellaneous Marketing Fails: These can’t be categorized – except maybe with the word WRONG. Genius or Fail? She takes a what, where? These marketers clearly did this on purpose....

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The Difference Between Content Marketing and Social Media

One is your heart and soul. The other is you waving your hands, tapping your feet and nodding your head to express your heart and soul. Do you know which is which, and why? Do you know why the latter without the former is meaningless?  I’m going to tell you why. In the process, I’m probably going to be telling you why you’ve been wasting your time with social media. Up until now. There is a way you can make all the time you put into social media well worth the effort. You may think you’re already do this. Mostly, you aren’t. And that’s why I recently exhorted folks in the social benefit sector to make this the year of content marketing. I know, I know. It’s one of those buzz words you keep hearing about. It’s a meme du jour. But it’s not nonsense. There’s a reason things...

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Top Reasons to Align with the Right Marketing Partner

With the rapid pace and competitive nature of today's work place it's important to align your business needs with the right partners. The goal is a synergy within your companies branding or "brandwidth" as we declare. Experiencing the headaches of dealing with multiple vendors seems to be an evolving process that ends up costing companies needlessly to get the perfect continuity that represents your company. Let E3 Image group take a proactive approach to reaching your marketing goals. With that being said here are the top 4 reasons - in no particular order - that E3 Image Group is the right Business Partner to align your company with. #1 Marketing E3 takes an outcome-based approach to your needs by working back from the results you desire. We group our capabilities around areas of expertise that help you reach very specific goals. #2 Design For over 6 years our firm has developed...

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3 reasons why social media should be a key part of sales activities

We live in a world of change Incredible as it may seem, the first mobile phone call made in the UK happened as recently as 1985. Nowadays it is unthinkable that a sales person would be able to operate with out a mobile phone. LinkedIn launched in May 2003. Twitter started up in March 2006. Google Plus only went live in June 2011. For many sales people, social media networks such as these are as important as a mobile phone. They would not achieve the same sales results without these networks. Social media is now a vital sales channel. Here’s why sales people should embrace social media as a key sales channel They will find a route to creating great prospect relationships. Even before they pick up the phone, the sales person will often find that they have created interest from a prospect. That means sales people are in a...

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