Five Types of Logos to Consider For Your Brand

  There is nothing as immediate as a logo. Your logo is your stamp on the world, a visual symbol chock-full of meaning that can, in an instant, reveal to your customers the authentic essence of your brand. In this sense your logo is the proverbial tip of your brand iceberg, a small but revelatory reflection of the dense complexity of what lies beneath.   How can you pack so much significance into a graphic representation that must be scalable from billboards to business cards in size? You start by doing your homework. Logos aren’t the product of whimsical Imagineering sessions by third-party designers. They’re informed by brand research, and driven by strategy and positioning. Even the simplest logo is borne from meticulous efforts to distill a brand’s core tenets. Characterized by symbolic and archetypal imagery, your logo should be inspired by insights gleaned from the brand strategy...