E3 developed a comprehensive marketing strategy that would target Jon’s primary market to get the word out. Over 10,000 door-hanging fliers introducing and offering a no-cost review of all household bikes was step one. The rollout of the logo, web site, marketing collateral, and a high-impact vehicle wrap quickly led to the need to hire two mechanics and an assistant to fill the growing needs of the business.
Fresh Bikes
The concept was a mobile bike shop that would deliver a high level of service, quality, and products.
In 2010, Jon “The Bikeman” Christeson approached E3 with a startup business idea of providing a mobile bike sales and service business to the Southern Orange County area. It was appropriately named Fresh Bikes. The concept was a mobile bike shop that would deliver a high level of service, quality, and products. After our initial discussion, e3 realized his long-term growth strategy was to franchise his business model after both proof of concept and significant growth of the customer base.
Cross-Platform Design & Development
Brand Consistency & Market Research
By 2011, Fresh Bikes had accomplished 120% of their initial sales and marketing goals. Not only was the company without debt but also investors and peers were reaching out for advice on how they could duplicate Jon’s efforts. He insisted that the e3 team was present at each meeting so he could show that his marketing partner helped him achieve the results.
Once Fresh Bikes grew to servicing over tencities, e3 worked directly with Jon on a full franchise strategy to provide the same level of marketing, sales, and brand recognition.
Ongoing innovation
What started out of Jon’s Newport Beach garage has grown into a very lucrative franchise business. Continuing to provide Jon with the knowledge and experience of the e3 team will ensure that Fresh Bikes is a lifetime client.
