Life Cycle Assessment in Retail Packaging

  The common assertion is that 80-90% of products fail is an “urban legend.”  The empirical literature does not support this popular belief.   No matter how many times it is asserted or how many people believe it, the idea that 80% of products fail is as common as it is wrong.  The actual product failure rate is around 40%.   The development of new products in American can be described by two different approaches:   The operations approach. The operations approach is based on internal controls and an internal perspective. Some of these approaches are based on the methods of Lean Manufacturing where the emphasis is on core team design; project planning, specifications, prototyping, performance control and things that can be managed inside the factory.   The marketing approach. The marketing approach is focused more on the external influences of new product development such as customer needs, the market, competition,...

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Print Marketing still has Key advantages

Tips for advertising with Print. Put down your phones, stop tweeting and sharing for a moment, and let us talk about traditional marketing. Print marketing may have taken a hit with all the advancements of smart phones, tablets, and the internet, but it has proven through the years that it is still effective and continuously relevant. Even now, millions of postcards, flyers, business cards, are still in circulation all over the world and bringing business to mega corporations and small businesses alike, and it doesn’t take much to realize that print is still a very valuable marketing tool. All you need is an understanding of how modern marketing operates as well as a few simple tips. Know all your options. Take out a pen and piece of paper and try to list down all of the different printed materials that you know of. Billboards, newspapers, posters, inserts, magazine,...

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15 Classic Marketing Fails

Most of the team here at E3 Image Group is obsessed with the Tosh.O show.  Detailing epic fails someone captured on video.  So, in the spirit of good fun and smh at how some companies approve things for the masses. Today’s categories: Genius or Fail? When marketing fails are so horrible, you wonder if marketers did it on purpose. And if they did, does the phrase “Any publicity is good publicity” really ring true? Grammar & Spelling Fails. I am no Grammar Nazi, but when something is representing your brand or marketing your product, please, please remember to double check your work. Ad Placement Fails: When one ad meets another and causes chaos. When Marketers pay good money and then editors screw it up. Miscellaneous Marketing Fails: These can’t be categorized – except maybe with the word WRONG. Genius or Fail? She takes a what, where? These marketers clearly did this on purpose....

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Why today’s customer does not want to listen to a print sales pitch

I am a dinosaur I used to work as a professional marketing communication tasked with buying print. My full-time role was to deal with the print supply chain. But now there is no call for people like me. The role of the print buyer is extinct. Whenever I run a sales meeting or workshops I ask if anyone still deals with full-time print buyers. It is extremely rare that anyone raises their hand at this point. Few companies even deal with professional procurement people. These days, the purchase of print has been passed down the line. What are today’s print buyer like? I have been told that the average buyer is female, between 25 and 35 and the member of a marketing team. I am sure that many of your buyers are quite different from this. But I am also pretty sure that many of them may exhibit some of...

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Reality Sucks: It’s Hard to Be Green Even When Your Product Is Biodegradble

On average, my malti-doodle, Uma Thurman uses two doggy bags a day. As part of my resolution to be more eco-friendly in 2012, I decided to use biodegradable dog poo bags. It makes me feel like I'm doing my part for the environment in a very intentional way. And it reminds me daily of the need to be a good environmental citizen. Not only are the bags biodegradable but the dispenser was made from biodegradable alternative plastic. All great. The only problem is the "clam" packaging. It's very non-biodegradable. Whatsup with that?   According to Lewis Hamowy of Greenberry Eco Industries  trying to create eco-friendly packaging is a lot harder than creating eco-friendly products. Hamowy says while he hates the "clams", (those ridiculous plastic packaging nightmares that require either really good scissors or a paper cutter to open) there really isn't an alternative out there, at...

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Top Reasons to Align with the Right Marketing Partner

With the rapid pace and competitive nature of today's work place it's important to align your business needs with the right partners. The goal is a synergy within your companies branding or "brandwidth" as we declare. Experiencing the headaches of dealing with multiple vendors seems to be an evolving process that ends up costing companies needlessly to get the perfect continuity that represents your company. Let E3 Image group take a proactive approach to reaching your marketing goals. With that being said here are the top 4 reasons - in no particular order - that E3 Image Group is the right Business Partner to align your company with. #1 Marketing E3 takes an outcome-based approach to your needs by working back from the results you desire. We group our capabilities around areas of expertise that help you reach very specific goals. #2 Design For over 6 years our firm has developed...

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Introducing 24-Hour Emergency Design!

E3 Image Group has been providing award winning creative design within Southern California since 2009.  We understand the time and resources involved in simply . E3 continues to expand it's brandwidth and value-added services within the creative design field.  So, with an overwhelming request we are excited to launch our new E3 Image Group Express design services. Are you tasked with updating the companies current marketing collateral, but don't have the time or resources to complete within the needed time frame?  Let E3 Image Group ensure all marketing collateral remains in line with your premium brand image without the overpriced cost of the top creative design firms. Contact one of our account managers to learn more @ 949-429-4488....

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10 Food Packaging Translations We DIDN’T Do

Translation packaging isn’t easy, especially food packaging – we should know because we have done our share of packaged products. These guys have got it so wrong its funny, but could you imagine your product on shelf saying something stupid in a different language? Nor could we, give us a call and we’ll sort it out for you. For now… here are the top ten disasters we’ve seen this week. In no particular order… Biscuit Anyone? Interesting Target Market It says its a classic? Peruvian Man Goo Pass the Nachos! Fancy a cuppa? (erm, no thanks) Guaranteed fresh No idea what this is? Are they nuts? Last but not least   If these failures in design start to make you think about how seriously your business takes translation, maybe you should take a look at our retail packaging solutions for companies.   Click Here to find out more ...

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Creative and Innovative Packaging Solutions

Beautiful packaging designed by talented people from around the world helps make sales and protects valuable products during shipping. Cookie Stove Packaging Delicious cookies packaged inside of a cardboard stove. Brilliant packaging designed by Saturday Mfg for Thelma’s Treats. R2-D2 Pizza Box Star Wars inspired R2-D2 pizza boxes designed for Domino’s Japan. Penguin Juice Penguin inspired juice packaging designed by Mats Ottdal for Birdy Juice. Happy Eggs Packaging Eco-friendly egg packaging made of hay. Designed by Maja Szczypek. Breakfast Cereal Packaging Beehive Honey Squares cereal packaging designed by Lacy Kuhn. Paper Passion Perfume Designed by Geza Schoen, this perfume captures the unique fragrance of freshly printed books. It comes hidden inside of a real book. [more info] Pistachio Nuts Packaging Clever packaging designed by Maija Rozenfelde. The shape and opening mechanism was inspired by the pistachios themselves. Coca-Cola Sharing Can Innovative can designed by Ogilvy & Mather splits into two smaller cans. Fish Packaging Modern packaging designed by PostlerFerguson. Fresh fish is packaged...

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