Why today’s customer does not want to listen to a print sales pitch

I am a dinosaur I used to work as a professional marketing communication tasked with buying print. My full-time role was to deal with the print supply chain. But now there is no call for people like me. The role of the print buyer is extinct. Whenever I run a sales meeting or workshops I ask if anyone still deals with full-time print buyers. It is extremely rare that anyone raises their hand at this point. Few companies even deal with professional procurement people. These days, the purchase of print has been passed down the line. What are today’s print buyer like? I have been told that the average buyer is female, between 25 and 35 and the member of a marketing team. I am sure that many of your buyers are quite different from this. But I am also pretty sure that many of them may exhibit some of...

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