The Difference Between Content Marketing and Social Media

One is your heart and soul. The other is you waving your hands, tapping your feet and nodding your head to express your heart and soul. Do you know which is which, and why? Do you know why the latter without the former is meaningless?  I’m going to tell you why. In the process, I’m probably going to be telling you why you’ve been wasting your time with social media. Up until now. There is a way you can make all the time you put into social media well worth the effort. You may think you’re already do this. Mostly, you aren’t. And that’s why I recently exhorted folks in the social benefit sector to make this the year of content marketing. I know, I know. It’s one of those buzz words you keep hearing about. It’s a meme du jour. But it’s not nonsense. There’s a reason things...

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